J|K Performance Group
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Medical & Wellness · Search + Social

A beautiful site, finally booking.

A design-award site with no path to a booking. We restructured around intent and gave social a real weekly rhythm.

SearchSocialMedical
+140%
Online bookings / mo
+92%
Direct-search traffic
×2.4
Instagram followers
Timeline
Six months.
Challenge

An award-worthy wellness practice had a stunning site that didn't convert and a social presence with long silences between posts. New bookings were carried entirely by word of mouth, and every marketing dollar was leaking through a site that never asked for the appointment.

Strategy

Restructure the site around booking intent, moving from services to concerns to outcomes. Put a booking CTA in front of every high-intent moment. Build a weekly patient-story social cadence tied to the service lines that actually pay the bills.

Execution
  • Site restructure around booking intent and outcomes
  • Booking CTA integrated into every service and concern page
  • Weekly patient-story social content across IG and TikTok
  • Local SEO tune-up for each service line
  • Reputation system to convert happy patients into reviews
Outcome

The site now points every visitor toward a booking, and social delivers a steady stream of trust signals to referrals and searchers. Online bookings more than doubled within six months.

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