From invisible to inevitable.
Fifteen years of practice, zero visibility for 'near me' searches. We rebuilt the local foundation and made them the first firm shown.
- ×4.6
- Local pack visibility
- +312%
- Consult requests / mo
- −58%
- Cost per lead
"We stopped chasing agencies. J|K became the engine."
A boutique family-law practice with fifteen years of case history and strong referrals had almost no visibility for the exact 'attorney near me' searches their ideal client typed at 2 a.m. Their Google Business Profile was neglected, practice-area pages read like brochure copy, and every high-intent query was being answered by newer, sharper competitors.
Rebuild the local search foundation from the ground up. Anchor the site architecture to real client intent instead of internal service labels. Publish a steady body of work that answered the questions competing firms ignored, and stand up a review system that turned satisfied clients into a compounding trust signal.
- Full Google Business Profile rebuild with weekly posts and photos
- 42 intent-mapped practice-area and city pages
- Weekly editorial pipeline focused on real client questions
- Review acquisition system tied to case closure
- Local citation cleanup across 60+ directories
The firm now appears in the local pack for their top three practice areas and is the first name shown for the queries that actually convert. Consult volume from search overtook referrals within nine months.
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