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Nonprofit · Search + Social
Story-led fundraising, finally found.
A story-rich mission with a discovery-poor site. We built the content architecture that let donors actually find them.
SearchSocialNonprofit
- +72%
- Recurring donors
- ×2.8
- Organic sessions
- +94%
- Volunteer sign-ups
Timeline
Twelve months.
Challenge
A community nonprofit had extraordinary stories and a site nobody could find. Social was fragmented across three volunteers, and the donor path buried the ask under three clicks of program navigation.
Strategy
Rebuild the content architecture around programs, outcomes, and the specific searches donors actually run. Move the donor CTA to the front of every story. Give social one mission-first voice across every channel.
Execution
- Content architecture rebuilt around programs and outcomes
- Donor-path CTAs on every story and program page
- Unified mission-first social voice across IG, FB, and LinkedIn
- Search visibility campaign for grant and donor keywords
Outcome
Recurring donor sign-ups grew 72% year over year, and the organization now shows up for the searches that matter to funders and volunteers alike.
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